The value of strategy has become obscured by myth, misinformation and process, argues Martin Weigel, chief strategy officer at AMV BBDO. The discipline is in urgent need of reformation.
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Updates : December 14, 2023
value of strategy has become obscured by myth, misinformation and process, argues Martin Weigel, chief strategy officer at AMV BBDO. The discipline is in urgent need of reformation.
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Went From Working
Updates : December 14, 2023
Th value of strategy has become obscured by myth, misinformation and process, argues Martin Weigel, chief strategy officer at AMV BBDO. The discipline is in urgent need of reformation.